CAREER HISTORY
Head of Business Development
Guidance eCommerce Solutions
Responsibilities included: business planning, sales strategy development, marketing, business operations, project management
- Conducted market research, analyzed potential market size, key competitors, best practices in the market, consumer behavior trends. Developed business plan and growth strategy
- Conducted market pricing analysis and changed current pricing strategy of the services
- Worked with marketing and PM teams to develop new product package to be more competitive in the market. As a result, increased sales by 25% within 6 months.
- Collaborated with engineering team to develop products and understand key competitive advantages
- Created and conducted quarterly presentations for investors, key stakeholders and clients
- Guided the business operations team to evaluate the Company’s procurement and sourcing strategies and decreased operational expenses by 17%
- Developed and implemented strategies for acquiring new business opportunities for sales department and as a result improved key KPIs and exceeded the quarterly quota by 30%
- Researched and introduced tools for sales and marketing to improve business processes, CRM data and ongoing operations of the company
Project Manager/ Consultant
GRI Consulting
Responsibilities included: business development, brand management, sales team management, prototyping and testing, project management
- Developed and implemented sales and business development strategies, KPIs and compensation structure for the sales department.
- Collaborated with the management to develop the business model and business plan for new ventures
- Helped Engineering team to build products generated on the ideation stage and observe how customers interact with them. Created success and failure criteria and helped to conduct usability testing
- Conducted market research to understand trends in the consumer behavior and changed/adapted products accordingly
- Helped the project management team to develop and implement projects within scope, timeline and budget.
Senior Account/Project Manager
SoCal Office Technologies, A Xerox Company
Responsibilities: Sales Strategy Development, Business Strategy planning, B2B sales, Business Development, Client Relationship Management, Account Management
- Conducted market research on the assigned territory and prepared sales development strategy.
- Created relationships with new clients and drove in new business. As a result, met 100% annual sales quota within the first 6 months and qualified for Presidents Club.
- Managed current clients and developed strategies for upgrading current accounts and extended their contracts
- Worked with strategic accounts and managed the implementation of projects related to their EDM solutions
- Lead the team in requirements gathering, presenting proposed development to clients for approval and the timely development, demoing, testing and deployment of the solutions using both Agile and Waterfall methodologies.
- Delivered project deadlines through problem solving, clear goal setting, proactive follow-up, effective project management and a “get it done” mentality.
Sales and Marketing Manager
“Huge IT”, Information Technology Services
- Brought in $1m in annual revenue after a year in the role, doubling the set target
- Generated new business opportunities that increased CPG sales by 30% within the first year
- Hired, managed and trained the sales team of 6 people and improved KPIs for each sales representative
- Developed long-term strategic plan and selling strategies that directed the team to meet their sales targets
Sales and Marketing Manager
“In Shape Studio”, fitness and beauty center (Armenia)
- Exceeded the annual sales target by $456,000 after a year in the role and increased the number of members by 25% with the change of membership package and pricing scheme strategies
- Developed and launched social media campaigns that enhanced Company’s brand awareness amongst target audiences
- Increased the quality of customer experience and data management by re-establishing cross-functional cooperation processes between the sales and reception teams.
EDUCATION HISTORY
Master of Business Administration (MBA)
AMERICAN UNIVERSITY OF ARMENIA
B.Sc. in Engineering
State Engineering University of Armenia
SKILLS
Business Planning and Strategy
Project Management
Team Management
Agile Management
Market Research
Marketing & Sales
Branding
Product Design and Development
Business Operations
TESTIMONIALS
JACOB GRIGORYAN CEO / Huge-IT
It is with great pleasure that I strongly recommend Mariam Avetisyan. I directly supervised her and was continually impressed with how she not only got the job done, but came up with innovative ways to increase sales while building long-term relationships and good will with clients. In my years as a business owner, I had never seen a more efficient and effective manager. Her methods were instinctive and always accurate and her results were indisputable. Mariam is self-confident, smart and a very good team leader. She trained and inspired her team to exceed our Company’s sales targets. If you have any questions regarding Mariam, please do not hesitate to contact me.
MERI HARUTYUNYAN UX Designer
In the course of two years, Mariam and I have had many occasions working together in different teams as MBA candidates. She has always been a valuable asset in teams thanks to her experience of running a real business and pragmatic vision. Mariam has high standards of integrity, excellent communication skills and is reliable. Somehow, she always knew how to get along with the hardest people to work with. I highly recommend Mariam to any company that is looking for growth minded individuals with positive attitude.
MOHAMED EZZ University of Maryland University College
I would like to take the opportunity to offer a formal recommendation for Mariam Avetisyan. As one of her graduate professors, I have found her to be a highly motivated, dedicated and intelligent student with strong team skills. Mariam has an outstanding work ethic. Her career thus far, in addition to her education, has provided her with the skills and experience needed for moving to the next level in her career path. I have also observed her ability to work well within a team in my class. Mariam’s ability to work well with colleagues from different backgrounds was impressive. She also has a deep passion to help others to attain their goals in a courteous and polite manner. Most importantly, Mariam takes her work seriously, prioritizes her work and manages her time efficiently. Mariam was an “A” student in my class, Innovation Marketing, one of her MBA course that I taught in the American University in Armenia as a visiting professor for 37 days. Mariam was one of the few students who achieved this grade in my class., and I expect her to maintain this superior level of performance in her future career. In addition to possessing a superior educational and business background, Mariam is a pleasant person who speaks and writes English very well. I strongly recommend Mariam Avetisyan. If you have any questions regarding Mariam, please do not hesitate to contact me.
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